1. Know the value offer of your 10 main competitors and where your company is ranked in terms of prices, credit conditions, after-sales guarantees, billing efficiency, customer opinion, employee opinion, salaries, wages and commissions , structural improvements of the industry, effectiveness of sales methodology, specialization of salespeople, with which industries are doing more business; margins by industry and Return on Investment.  

   2.How competitive are each of your employees in relation to the positions           peers of your competition

   3. Registration of complaints, their resolutions, responsible parties and response time in            competitiveness matter.